Catcalling or teasing women is often considered as a matter of pride. There are also those who perceive these acts as ‘normal.’ Why? It is because this is all they have ever seen. However, the reality calls for action of awareness that helps in reducing the crimes and the abuses against woman. This holi, one of the detergent brands of India has taken up the work to showcase the fact that besides awareness protest is also necessary.
Watch how this video asks the question that how will the dirt residing inside a person go?